# Press kit

Public files for journalists. No fabricated placements. Contact: support@pickrv.com · https://pickrv.com/press

## Copy

| File | What it is |
|------|------------|
| `/press/fact-sheet.md` | Stage facts only: legal entity, Hollywood NAP, opening date, 100/15/10, not an insurer, not in the press yet |
| `/press/boilerplate.txt` | Short about paragraph for a masthead |
| `/press/media-list.md` | 30 US travel / RV / marketplace desks with public contact URLs. Sourced vs Assumed. No invented inboxes. |

## Hand-send only (not a send)

| File | What it is |
|------|------------|
| `/press/READY-TO-SEND/` | 30 press drafts, one per row in `media-list.md`. Short pitch, true facts, source lines. |
| `docs/business/outreach/READY-TO-SEND/` | 30 host-yard / marina / club drafts already written (S4 v2 LIVE rows). **Not duplicated here.** |

Nothing in READY-TO-SEND is a send. A human must re-GET the public URL on the send day.

## Marks (SVG only in this folder)

Do not invent PNG files here. Use the existing site SVGs.

| File | What it is |
|------|------------|
| `/logo.svg` | Canonical PickRV mark (highway lines + wordmark). Organization.logo target. |
| `/email/lockup.svg` | Horizontal wordmark used in mail. |
| `/press/lockup.svg` | Copy of `/email/lockup.svg` for a self-contained kit path. |

Raster lockups already on the site (not duplicated here): `/email/lockup.png`, `/email/lockup-2x.png`.

## Rules

- No founder name.
- No “as seen in.”
- Colors: ink `#1C2530`, Trail Orange fill `#FF7B1A`. Do not recolor the mark into beige, purple, or neon.
- Do not imply endorsement, affiliation, or investment that does not exist.
- Do not invent history, funding, or customer counts.